Google Profiles, which are free to set up, are indexed by the Google search engine. When an individual searches for your name, your profile will be one of the items the search returns. More than a bio, the profile is a chance for you to optimize for the issues and subject areas you want to be known for.

Questions to ask yourself as you are preparing to complete your Google Profile:

1. What subject areas are my passion and areas where I want to be considered an expert?
2. Where do my areas of passion and interest overlap with the market’s needs and interests?
3. What articles or publications have I authored that are part of those subject areas discovered in questions 1 & 2?
4. What Web sites am I associated with that support or reflect my areas of expertise?
5. Do I use terminology to describe myself or my work that others might not understand? Is there a way to explain your terminology concisely or use “generic” language that connects with a broader audience?

For my own Google Profile, I wanted to emphasize my work in developing high-performing marketing strategies that are also ethical and support the values of sustainability. As a result, I’ve included links to papers that I’ve written, Websites where I post information and our blog.

One of the Google Profile fields asks you to name your “superpower.” Although this sounds like a frivolous question it’s actually another opportunity to convey your branding. “Interests” is another area in the profile to include keywords.  My Google Profile is focused strictly on my work so it includes only those interests. Take a look here or Google me: Kathleen Hosfeld and look for the Google Profile link.

Asking yourself what you want to be known for is another way of considering your legacy, and the how you want to change the world. Let us know what you come up with!

Additional Information:
Here’s a video “how to” on optimizing your Google Profile