Comments for Listening: A Strategy and Change Blog | Hosfeld & Associates

Comment on The Spirituality of Strategy by business spirituality

business spirituality — Mon, 27 Feb 2012 20:24:12 +0000

business spirituality…

[...]Listening: A Strategy and Marketing Blog | Hosfeld & Associates» Blog Archive » The Spirituality of Strategy[...]…

Comment on Stakeholder Marketing Report: Examining models, dynamics and practices by Listening: A Strategy and Marketing Blog | Hosfeld & Associates» Blog Archive » Like it or Not: Companies Dragged into the Stakeholder Perspective

Sat, 13 Aug 2011 23:47:07 +0000

[...] This article is one in a series of reports about the Spring 2010 Journal of Public Policy and Marketing special edition on Stakeholder Marketing. See an introduction to and a summary of our coverage of this edition here. [...]

Comment on Stakeholder Marketing:Building Trust and Loyalty in a Cynical Market by Listening: A Strategy and Marketing Blog | Hosfeld & Associates» Blog Archive » Expectation of Engagement is Driving the Transformation of Marketing

Wed, 13 Jul 2011 20:05:33 +0000

[...] companies outperformed others financially but seemed to spend less on marketing. In an earlier article, I took issue with that statement, clarifying that they spent less money on advertising and [...]

Comment on The Secrets to Communication in the Twenty-Tweens by Hosfeld & Associates Inc.

Hosfeld & Associates Inc. — Tue, 14 Jun 2011 18:29:27 +0000

Hi Matt: Just posted a new article with more thoughts on dialogue. http://blog.hosfeld.com/strategy/dialogue-the-conversational-nature-of-marketing-and-strategy/
Will address the interrelationships of persuasion and dialogue in a future article. Thanks!

Comment on The Secrets to Communication in the Twenty-Tweens by Listening: A Strategy and Marketing Blog | Hosfeld & Associates» Blog Archive » Dialogue: The Conversational Nature of Marketing and Strategy

Tue, 14 Jun 2011 18:27:56 +0000

[...] marketing must be about dialogue. In a recent article about the changing nature of marketing in the “20-tweens,” I described three different [...]

Comment on Steering Uphill: Refining Value Propositions in a Difficult Economy by Listening: A Strategy and Marketing Blog | Hosfeld & Associates» Blog Archive » Stakeholder Marketing:Building Trust and Loyalty in a Cynical Market

Fri, 10 Jun 2011 20:23:07 +0000

[...] Steering Uphill: Refining Value Propositions in a Difficult Economy Alliance offers strategy services to help companies thrive in the sustainability economy [...]

Comment on The Secrets to Communication in the Twenty-Tweens by Matt Wesley

Matt Wesley — Tue, 11 Jan 2011 15:31:08 +0000

Kathleen, Well said. I very much appreciated the distinctions you made here. After reading this, I am thinking more about the communication approaches I am using in my business. At some point, I would love to hear more about your insights on the relationship between persuasive communication and dialog. In the meantime, thanks for such a thoughtful piece.

Comment on Social Networking Taps the Creative Potential of the Stakeholder System by Listening: A Strategy and Marketing Blog | Hosfeld & Associates» Blog Archive » Stakeholder Marketing Report: Examining models, dynamics and practices

Thu, 12 Aug 2010 17:01:34 +0000

[...] Social Networking Taps the Creative Potential of the Stakeholder System — Social media marketing technology gives companies ways to manage stakeholder ideas and input. [...]

Comment on Review: Creating Peak Experiences With Customers and Other Stakeholders by Hosfeld & Associates Inc.

Hosfeld & Associates Inc. — Sun, 13 Jun 2010 23:04:14 +0000

Thanks for reading, Heather!
I’m ready for your guest article!

Comment on Review: Creating Peak Experiences With Customers and Other Stakeholders by Heather Johnson

Heather Johnson — Sun, 13 Jun 2010 22:59:26 +0000

Am reading… and listening…

Sometimes it takes me a little time to get to reading these… but I’m always happy that I find my way here. Even on a sunny Sunday when I could be outside playing… that’s how good this stuff is.

Excellent newsletter, Kathleen.