Leveraging Your Assets: Strategy Optimization
In the world of information technology, many companies offer services directed towards “infrastructure optimization.” They establish a strong understanding of how the client’s business works. Then they examine how well the technology assets serve the business model. This assessment typically covers people, processes and technology and their interrelationships. The optimization assessment yields suggestions for how to make the client more profitable through adjustments and additions to people, processes and physical technology assets. In some cases, when the business has evolved beyond its current infrastructure, the outcome means significant strategic change.
Optimizing organizational strategy follows the same general outline. It starts with understanding of how a business works, and what is working well. It must look at marketing practice (similar to processes), the people/human elements that make strategy successful (individual and cultural), and technology (systems, IT and otherwise) that support the strategy. A strategy optimization process leverages the best assets, the best of what’s working, and identifies the potential for growth.
Strategy optimization starts from the perspective that the management of strategy is equally important to the creation of strategy. Many companies craft wonderful strategies that are poorly implemented. Successful strategy optimization looks at both the structural integrity of the strategy as well as the management environment in which it thrives.
Tags: Add new tag, business, Green Marketing, marketing, strategic planning, Strategy
