Creating “shared value”: Profitability at the intersection of business and society
Saturday, January 1st, 2011Companies are moving beyond CSR to reinvent business models for business and social benefit
The current edition of Harvard Business Review features an article by Michael Porter and Mark R. Kramer describing the leading companies that are seeing opportunities for creating economic value by meeting social needs. Going beyond corporate social responsibility (CSR) approaches, which Porter describes as essentially public relations programs, these companies are fundamentally reinventing business models as drivers of both economic and social value.
A BBC interview with Michael Porter concerning this article can be downloaded here.
The Harvard Business Review article is available here.
