More research supports the business case for ethics, responsibility,”betterness”
Terrific blog post at Harvard Business Review by Umair Haque who is Director of the Havas Media Lab saying the proof of the benefit of responsible business is in. Wait too much longer for more proof and the responsible businesses will have eaten your lunch. Statistics he cites are:
- Ethisphere Institute: In 2008, ethical leaders outperformed the growth of the S&P 500 by 40%. In 2009, again. In 2010, by 35%.
- CSR Magazine found a shareholder value performance gap of about 10% between, for example, the most and least transparent companies.
- SRI Research finds that the mean Market Value Added of the top 100 Corporate Citizens is $36 billion, more than four times the Mean Market Value Added of the remaining companies — which is less than $8 billion.
- Berkeley’s Haas School of Business: Study found that companies high in social responsibility had significantly higher profit margins, returns on equity, and returns on assets.
What type of behavior characterizes these types of companies? It’s important to note that these are self-regulated practices of companies that take responsibility for relationships with and impacts on a variety of stakeholders, and incorporate an active, conscious commitment to the public interest (versus self interest alone) in their decision-making.
For additional details see the entire blog article here.
Tags: business, conscious business, Corporate Social Responsibility, CSR, Green Marketing, marketing, Stakeholder marketing, Strategy, Sustainability, triple bottom line, Trust
